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BUSINESS
A business is successful to the extent
that it provides a product or service that
forms
. --Mihaly Csikszentmihalyi
Getting Good Returns On Your Shopping

(BLACK PR WIRE) – Christmas time is the busiest shopping season for retailers
and customers alike, with the activity inevitably continuing several days after
December 25th. As much as everyone tries to select the perfect gift, we all have
misses at times that require the recipient to do a return of the merchandise. Maybe
that music CD you bought for your nephew is an album he already owns, or your
mother prefers the blouse you bought her in a different color.

They will be making their trips to the original merchant, and hopefully will be satisfied
with their results. Before making your purchases, there are some facts to keep in
mind to ensure that everyone on your gift list is able to make the most out of what you
buy, even if they need to make an exchange.

The first step you should take before purchasing any gift is to find out the store’s
return policy. This is especially important with electronics and entertainment media
retailers, who tend to have stricter policies than other retailers. Stores generally allow
returns within 1 to 2 months of the purchase date as long as the original receipt is
presented and the items are unopened. In addition, different retailers will have
different refund terms, which you should also inquire about.

Some stores will allow the gift recipient to simply return the merchandise and receive
cash back in all circumstances. More typically, a store will refund in the same
method of the original payment. That means if you purchased an item with credit, the
refund can only be charged back to the same card, often requiring proof of
identification. So unless you are willing to go back to the store, your gift recipient has
the remaining options to exchange for different merchandise or to receive a store
credit. In any case, be sure to save all receipts until everyone is satisfied. You may
even request double receipts for yourself and your recipients from the retailer.

Speaking of store credits, some shoppers decide to bypass these concerns by
giving gift cards. Many mall properties offer gift cards good for all merchants in the
mall. If the mall is corporately owned, the card may be usable at other properties as
well. This can be the perfect option for many people. Just remember that a gift card
may have expiration dates, maintenance fees or other fees. Some cards are
replaceable if lost or stolen, others are not. Read all of the fine print and keep all of
the terms and conditions in the same packaging as the card so your recipient can
read them. Being able to give another person joy with your gift is the best return of all.


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Posted CVs November 1
Your market changes constantly.
New families in the area mean new customers to reach.
People earn more money, which means changes in lifestyles and buying habits.
The shopper who wouldn't consider your business a few years ago may be a prime customer now.
Remember 20% of families will move this year, 5 million people will be married and 4 million babies will be born*.
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Susan Hodgkinson founded The Personal Brand
Company in 1994. She is a leadership
development expert, award-winning executive
coach, professional speaker and creator of the
Leadership Brand Management and Personal
Brand Management methodologies. She holds a
MBA from Simmons School of Management and
is on the Executive Education faculty there as
well as adjunct Faculty at the World Economic
Forum in Geneva, The Ross School of Business
at University of Michigan and Babson College
Executive Education. She is a frequent
conferences and author of the new book, The
Leader’s Edge: Using Personal Branding to Drive
Performance and Profit.  The Leader’s Edge can
be purchased from www.amazon.com and
through all major booksellers
Professor David Tomas, Harvard
Business School

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